Buying a Cheap, Bargain Digital Camera for Christmas!

Many people are considering buying a digital camera for a loved one at christmas, and as usual, with all the other rushing around at christmas, time is a precious conmmodity. Which one to buy?
If anyone asks me I always suggest Amazon, but specifically the page that shows their best selling digital cameras, for the following reasons :

1: They show some of the best deals available
2: Lots of people are buying them, they can't all be wrong
3: A lot of the digital cameras have reviews within the ad, submitted by "real" people, no better recommendation!

(Click here to go to Amazon's Best Selling Digital Cameras page)

Or if its a personal buy, why not wait for the january sales....( if you don't mind missing a few xmas family photos...)
Happy Christmas!